How EOS Companies Are Flipping Their Sales Hiring Success From 20% to 80% And Building Elite
"SEAL Team 6" Sales Teams in Just 10 Weeks!

Even if you've failed at sales hiring three times in a row and lost over $250,000 doing it!

WATCH THIS NOW!

Here's The Problem

Here's The Problem

Let me guess what's happening in your business right now:

You've hired salespeople before. Some worked out. Most didn't.

The ones who failed? They interviewed brilliantly. Said all the right things. You convinced yourself, "this time will be different."

Six months later, they're gone. Or worse—still on your payroll, but not performing.

Each failed salesperson costs you between $150,000 and $250,000 when you factor in:

  • Salary and benefits you'll never recover
  • Lost deals that went to competitors
  • Damaged customer relationships
  • Your time interviewing, onboarding, and managing
  • The market share you surrendered
  • The three to eighteen months you can't get back
  • Salary and benefits you'll never recover
  • Lost deals that went to competitors
  • Damaged customer relationships
  • Your time interviewing, onboarding, and managing
  • The market share you surrendered
  • The three to eighteen months you can't get back

And here's the painful truth: You're stuck at 20-30% hiring success because you're hiring salespeople the same way you hire everyone else.

Salespeople interview better than you hire. They're professional sellers. You're using an employee hiring process on people trained to sell you.

That's why they keep winning the interview and losing in the field.

WATCH THIS 3-MINUTE VIDEO

To See How the Attract. Select. Hire. Retain Framework Changes Everything

THE SOLUTION

Here's The Solution

Here's What Changes When You Stop "Hiring" and Start "Selecting"

The NAVY doesn’t hire SEAL Team 6. They select Seals based on standards for specific roles.

Selection is rigorous. Demanding. Most candidates don't make it. That's the point.

You need fewer salespeople. Not more. You need elite performers who hit quota, retain customers, and allow you to exit sales management.

The problem isn't your salespeople. It's your selection process.

And here's the good news: When you change the process, you change the results.

Over 30 years, I've helped thousands of companies flip their sales hiring success from 20% to 80% using a sales-specific system called Sales Hiring Secrets.

Our Framework is Attract. Select. Hire. Retain.

This isn't a generic employee hiring adapted for sales. This is built from the ground up for one purpose: selecting elite sales talent who perform from day one.

Introducing The Sales Hiring Secrets

The Only Sales-Specific Selection System Built for EOS Companies

This is a 10-week, done-WITH-you group coaching program where your hiring team learns and implements our proven system in real-time.

You're not just learning theory. You're actually making a quality hire during the program.

HERE'S EVERYTHING INCLUDED

The Core Program ($56,200 Value)

10 Weeks of Live Implementation
  • Weekly 90-minute Coaching Lab (your team + 7 other EOS companies)
  • Weekly 60-minute Training Session (learn the system step-by-step)
  • Small group format (maximum 8 companies) because small groups learn 5X faster
  • Start hiring in Week 2 (you're implementing while learning, not waiting until the end)
Your Business Owner Time Requirement: 2 hours total over 10 weeks
  • 30 minutes to decide "yes, we're doing this differently"
  • 90 minutes for the final interview to make the hire.

The Complete Sales Hiring Secrets System (Keep Forever)

You're not renting this system. You OWN it. Forever.

Predictive Sales Assessment ($4,200 value)
  • Identify A-players before you waste time interviewing
  • Science-backed assessment that predicts sales performance
  • Stop guessing. Start knowing.
Role Configuration Tool ($2,500 value)
  • 34 questions that define YOUR ideal candidate criteria
  • Not generic. Specific to your product, buyers, and sales motion
  • Your competitors don't have this clarity. You will.
21 Critical Core Competencies ($1,500 value)
  • What elite salespeople must have to succeed in selling YOUR offering
  • Stop hiring "sales experience" and start hiring "sales competence."
Job Posting Framework & AI Prompt ($1,200 value)
  • Attract quality candidates, repel mediocrity
  • AI-enhanced posting that speaks to A-players and scares off everyone else
  • Your ads will finally generate quality applicants
Email Templates Library ($800 value)
  • Professional candidate communication at every stage
  • No more winging it or sounding desperate
  • Templates that maintain your positioning as the selective buyer
Phone Screen Questions & Scorecard ($1,500 value)
  • Disqualify fast, select precisely
  • Structured questions that reveal true capability
  • Scoring system that removes bias and "gut feel"
Structured Interview Framework & Scorecard ($2,500 value)
  • Stop getting sold by candidates who interview well
  • Questions that uncover how they actually sell (not how they say they sell)
  • The selection interview that candidates tell us "was the hardest interview of their career"
45-Day Onboarding System ($3,000 value)
  • Fast-start outline that gets new hires productive immediately
  • Most companies lose great hires in the first 90 days due to poor onboarding
  • This system eliminates that failure point
Free Access to Full Onboarding Class ($2,500 value)
  • Complete video training on onboarding elite sales talent
  • Lifetime access
  • Use it for every hire you make

The Community & Ongoing Support

12-Month Alumni Community Access ($3,000 value)
  • Private community of EOS companies who've completed the program
  • Monthly updated materials as the system evolves
  • Exclusive podcast episodes not released to the public
  • Ongoing courses and training
  • Full recording library of all past sessions
12-Month Future Cohort Access ($5,000 value)
  • Join ANY future Sales Hiring Secrets cohort free for 12 months
  • As your team grows, bring new hiring managers through the system
  • Stay sharp, stay current

The Guarantee (Priceless)

The "You Literally Cannot Lose If You Do the Work" Guarantee

If your hiring team implements the Attract. Select. Hire. Retain Framework and you don't achieve 80% hiring success, I'll keep working with you for 12 months at no additional cost.

Zero risk. All reward.

The only requirement: Your team must do the work and implement the system.

I can't do the hiring for you. But I can give you the system that makes it nearly impossible to fail.

Let's be honest about the money:

TOTAL VALUE: $56,200+

What You Get

Value

1-on-1 Program (Same System, Private)

$28,500

Predictive Sales Assessment

$4,200

Role Configuration Tool

$2,500

21 Core Competencies

$1,500

Job Posting Framework & AI Prompt

$1,200

Email Templates Library

$800

Phone Screen Questions & Scorecard

$1,500

Interview Framework & Scorecard

$2,500

45-Day Onboarding System

$3,000

Onboarding Class (Lifetime Access)

$2,500

12-Month Community Access

$3,000

12-Month Future Cohort Access

$5,000

12-Month Performance Guarantee

Priceless

TOTAL VALUE

$56,200+

What You Get

Value

1-on-1 Program (Same System, Private)

$28,500

Predictive Sales Assessment

$4,200

Role Configuration Tool

$2,500

21 Core Competencies

$1,500

Job Posting Framework & AI Prompt

$1,200

Email Templates Library

$800

Phone Screen Questions & Scorecard

$1,500

Interview Framework & Scorecard

$2,500

45-Day Onboarding System

$3,000

Onboarding Class (Lifetime Access)

$2,500

12-Month Community Access

$3,000

12-Month Future Cohort Access

$5,000

12-Month Performance Guarantee

Priceless

TOTAL VALUE

$56,200+

What Others Charge for Similar Programs:

Competitor sales hiring programs..................$24,000 - $30,000

My 1-on-1 private program (same system)......................$28,500

Recruiters: 20-30% of first-year salary ($20K-$40K per hire) for average retreads with "industry experience"

What Doing Nothing
Costs You:

Each failed sales hire....$150,000 - $250,000 (conservative)

Three failed hires....................................$450,000 - $750,000

Lost market share.............................................Immeasurable

Your time trapped in sales management........Immeasurable

Your inability to scale...............Opportunity cost of millions

What Others Charge for Similar Programs:

Competitor sales hiring programs...............$24,000 - $30,000

My 1-on-1 private program (same system)...................................$28,500

Recruiters: 20-30% of first-year salary ($20K-$40K per hire) for average retreads with "industry experience"

What Doing Nothing
Costs You:

Each failed sales hire...................$150,000 - $250,000 (conservative)

Three failed hires...........................$450,000 - $750,000

Lost market share...................................Immeasurable

Your time trapped in sales management......................Immeasurable

Your inability to scale............Opportunity cost of millions

YOUR INVESTMENT TODAY

~~$32,500~~ (Private 1-on-1 pricing)

~~$24,000-$30,000~~ (Competitor programs)

The cohort pricing is revealed in our Application Call, but it is substantially reduced.

YOUR INVESTMENT TODAY

~~$32,500~~ (Private 1-on-1 pricing)

~~$24,000-$30,000~~ (Competitor programs)

The cohort pricing is revealed in our Application Call, but it is substantially reduced.

Who This is For (And Who It's NOT For)

This Program Is PERFECT For You If:

  • You're running your business on EOS (Entrepreneurial Operating System)
  • You're stuck at 20-30% sales hiring success (or worse)
  • You have a sales manager or sales leader (not just the owner selling)
  • You need to hire at least ONE salesperson in the next 90 days
  • You're willing to let your hiring team own the process (you're only needed 2 hours total)
  • You're ready to stop selling jobs and start selecting candidates
  • You want 10X ROI minimum (one prevented bad hire = $150K saved)
  • You're serious about building an elite sales team that allows you to exit sales management

This Program Is NOT For You If:

  • You're not running on EOS (we have a separate cohort for non-EOS companies)
  • You can't delegate the hiring process to your team
  • You're not hiring in the next 90 days (this is hands-on, real-time implementation)
  • You want someone to do the hiring for you (we teach YOUR team to own it)
  • You're looking for recruiters (we teach you to eliminate dependency on recruiters)
  • You're unwilling to shift your mindset about sales hiring
  • You want a magic pill that requires no work
  • You're a tire-kicker looking for free advice. Buy my book.

If you're in the second category, this isn't for you. And that's okay.

But if you're in the first category? This could be the most important decision you make for your business this year.

What Happens on the Application Call

This is a 60-minute qualification conversation. Not a sales pitch.

Here's how it works:

I'll ask you questions like:

  • How many salespeople have you hired in the last 3 years?
  • How many are still with you and performing?
  • What's your current sales hiring process?
  • Do you have a sales manager or leader on the team?
  • Are you actively hiring or planning to hire in the next 90 days?
  • Can you delegate the hiring process to your team

You'll ask me questions like:

  • How does this integrate with our EOS system?
  • How does this integrate with our EOS system?
  • What's the time commitment really like?
  • What happens if someone on our hiring team leaves mid-program?
  • Can we really make a hire during the 10 weeks?

At the end of the call, one of three things happens:

  • We're both excited - You're a perfect fit. I'll send you the enrollment details and reserve your spot.
  • Good fit, but timing is off - You're not hiring in the next 90 days. I'll put you on the list for the next cohort.
  • Not a fit - I'll be honest and tell you why. Maybe you're not ready to delegate. Maybe you're not running EOS. Maybe I can't deliver 10X ROI for your specific situation. We part as friends.

No pressure. No hard selling. Just an honest conversation about whether this works for both of us.

Real Results From Real Companies

"Before Sales Hiring Secrets, we made three bad sales hires in 18 months. Each one cost us over $185K. After implementing the Walter’s sales hiring process, we've made four consecutive successful hires. All four are still with us, hitting quota, and building long-term customer relationships. This system works."

Jack W.

CEO, Construction Supply

"Our new bus dev rep has been a great fit culturally, and has all the tools to do the job. We all, thank you."

Stephen M.

Integration & Hiring Manager, Health Services Company

"Using your hiring process, we hired two salespeople who have impacted the entire sales organization with their performance. We took your recommendation to speak with another candidate we would have ruled out, and that hire helped revive a struggling division.”

Gregg R.

COO, Furniture Distribution Company

Frequently Asked Questions (FAQ)

Why only 8 companies in the cohort?

Small groups learn 5X faster than large groups. With 8 companies, everyone gets personalized attention. We solve YOUR specific hiring challenges in real-time, not generic scenarios. Plus, the community that forms in small groups is invaluable—you'll be learning from 7 other EOS companies facing similar challenges.

What if we're in a unique or specialized industry?

The Attract-Select-Hire-Retain Framework works across all industries because it's based on sales fundamentals, not industry specifics. I've used this system with manufacturing, distribution, SaaS, professional services, healthcare, and dozens of other industries. The Role Configuration Tool adapts the system to YOUR specific product, buyers, and sales motion.

Can we really make a hire in 10 weeks?

Yes—if you start the process in Week 2 (which we teach you to do). Most companies make their first hire between weeks 12-16 total (the 10-week program + 2-6 weeks for their specific sales cycle). You're learning and implementing simultaneously. This isn't a theory you apply "someday." It's hands-on execution.

What happens if someone on our hiring team leaves mid-program?

You have 12-month access to future cohorts and all recordings. New team members can get trained through the recordings or join a future cohort. Plus, the tools and frameworks are documented—they're not dependent on any one person.

Do we need to be running on EOS?

For this January cohort, yes. This is specifically designed for EOS companies because the language, frameworks, and integration points are EOS-specific. We have separate cohorts for non-EOS companies throughout the year.

What if we're not hiring right now but will be in 6 months?

Then this cohort isn't the right fit. The program works because you're implementing it in real-time. If you're not hiring in the next 90 days, book a call anyway, and I'll put you on the list for the Q2 cohort.

Is this recorded if we can't make a live session?

Yes. All sessions are recorded and available in the community. However, the value is in showing up live—that's when we solve your specific challenges. Recordings are a backup, not the primary method.

Can we use recruiters after we complete the program?

Absolutely. The system makes recruiters more effective because YOU control the selection process. Recruiters become a sourcing channel, not your hiring crutch. Many of our clients still use recruiters—they just use them smarter.

What's your refund policy?

There isn't one. This is a high-touch, done-WITH-you program where we're building your specific hiring assets. Once you're in, we're committed to your success for 12 months (the guarantee). If you're unsure, that's what the 60-minute alignment call is for.

Only 3 spots left? Is this real or fake scarcity?

Real. This is the first EOS cohort. Maximum 8 companies. When I sent the first email to my list, 5 companies booked calls within 48 hours. Three spots remain as of [DATE]. When they're gone, the next cohort is Q2 at higher pricing.

The Choice In Front of You

You have three options:

Option 1: Do Nothing

Keep hiring salespeople the same way you've been hiring them. Keep getting 20-30% success. Keep losing $150K-$250K per failed hire. Keep being trapped in sales management. Keep missing your revenue goals.

Cost: $450K-$750K over the next 18 months (three more failed hires) + lost market share + your time + your sanity.

Option 2: Try to Figure This Out Yourself

Buy some books. Watch some YouTube videos. Cobble together a system. Hope it works. Spend 6-12 months experimenting while competitors hire better talent.

Cost: 6-12 months of trial and error + at least one more failed hire ($150K-$250K) + opportunity cost of not having elite salespeople in seats generating revenue.

Option 3: Book your Alignment Call for Sales Hiring Secrets

Get the complete Attract-Select-Hire-Retain Framework. Implement it with expert coaching over 10 weeks. Make your first quality hire during the program. Build an elite sales team that hits quota, retains customers, and allows you to exit sales management.

Cost: 60-minutes.

One Final Thought

You already know sales hiring is broken in your business.

You already know each failed hire costs you $150K-$250K.

You already know you need fewer, better salespeople—not more mediocre ones.

The only question left is: Are you going to do something about it?

Three spots remain for the next cohort.

The alignment call takes 60 minutes.

If you're not a fit, I'll tell you.

If you are a fit, you'll have the system that changes everything.

Schedule your call now.

About the Guarantee

This isn't a "money-back" guarantee. This is a "I'll keep working with you until you succeed" guarantee. Why? Because if you do the work, the system works. I've seen it work for thousands of companies over 30 years. Your success is my reputation. If your team implements the framework and you don't hit 80% hiring success, I'll personally work with you for 12 more months at no cost. You literally cannot lose if you do the work.

About the "3 Spots Left"

This is not fake scarcity. This is the first EOS-specific cohort. Maximum 8 companies. Five spots were filled in the first 48 hours after I announced it to my list. Three spots remain. The next EOS cohort is set to start soon. To secure this offer at this price, you must act now.

What If You're Not Sure?

That's what the 60-minute Alignment Call is for. Zero pressure. We'll determine together if this is right for your situation. If it's not a fit, I'll tell you. If it is, you'll know exactly what to expect. Book the call. Worst case? You spend 60 minutes learning something valuable about sales hiring. Best case? You solve the problem that's been costing you hundreds of thousands of dollars.

About the Guarantee

This isn't a "money-back" guarantee. This is a "I'll keep working with you until you succeed" guarantee. Why? Because if you do the work, the system works. I've seen it work for thousands of companies over 30 years. Your success is my reputation. If your team implements the framework and you don't hit 80% hiring success, I'll personally work with you for 12 more months at no cost. You literally cannot lose if you do the work.

About the "3 Spots Left"

This is not fake scarcity. This is the first EOS-specific cohort. Maximum 8 companies. Five spots were filled in the first 48 hours after I announced it to my list. Three spots remain. The next EOS cohort is set to start soon. To secure this offer at this price, you must act now.

What If You're Not Sure?

That's what the 60-minute Alignment Call is for. Zero pressure. We'll determine together if this is right for your situation. If it's not a fit, I'll tell you. If it is, you'll know exactly what to expect. Book the call. Worst case? You spend 60 minutes learning something valuable about sales hiring. Best case? You solve the problem that's been costing you hundreds of thousands of dollars.

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@2026+ | The Sales Integrator™ powered by Helix Sales Development

@2026+ The Sales Integrator™
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