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Let me guess what's happening in your business right now:
You've hired salespeople before. Some worked out. Most didn't.
The ones who failed? They interviewed brilliantly. Said all the right things. You convinced yourself, "this time will be different."
Six months later, they're gone. Or worse—still on your payroll, but not performing.
Each failed salesperson costs you between $150,000 and $250,000 when you factor in:
And here's the painful truth: You're stuck at 20-30% hiring success because you're hiring salespeople the same way you hire everyone else.
Salespeople interview better than you hire. They're professional sellers. You're using an employee hiring process on people trained to sell you.
That's why they keep winning the interview and losing in the field.
Here's What Changes When You Stop "Hiring" and Start "Selecting"
The NAVY doesn’t hire SEAL Team 6. They select Seals based on standards for specific roles.
Selection is rigorous. Demanding. Most candidates don't make it. That's the point.
You need fewer salespeople. Not more. You need elite performers who hit quota, retain customers, and allow you to exit sales management.
The problem isn't your salespeople. It's your selection process.
And here's the good news: When you change the process, you change the results.
The Only Sales-Specific Selection System Built for EOS Companies
You're not just learning theory. You're actually making a quality hire during the program.


Zero risk. All reward.
The only requirement: Your team must do the work and implement the system.
I can't do the hiring for you. But I can give you the system that makes it nearly impossible to fail.
What You Get
Value
1-on-1 Program (Same System, Private)
$28,500
Predictive Sales Assessment
$4,200
Role Configuration Tool
$2,500
21 Core Competencies
$1,500
Job Posting Framework & AI Prompt
$1,200
Email Templates Library
$800
Phone Screen Questions & Scorecard
$1,500
Interview Framework & Scorecard
$2,500
45-Day Onboarding System
$3,000
Onboarding Class (Lifetime Access)
$2,500
12-Month Community Access
$3,000
12-Month Future Cohort Access
$5,000
12-Month Performance Guarantee
Priceless
TOTAL VALUE
$56,200+
What You Get
Value
1-on-1 Program (Same System, Private)
$28,500
Predictive Sales Assessment
$4,200
Role Configuration Tool
$2,500
21 Core Competencies
$1,500
Job Posting Framework & AI Prompt
$1,200
Email Templates Library
$800
Phone Screen Questions & Scorecard
$1,500
Interview Framework & Scorecard
$2,500
45-Day Onboarding System
$3,000
Onboarding Class (Lifetime Access)
$2,500
12-Month Community Access
$3,000
12-Month Future Cohort Access
$5,000
12-Month Performance Guarantee
Priceless
TOTAL VALUE
$56,200+
Competitor sales hiring programs..................$24,000 - $30,000
My 1-on-1 private program (same system)......................$28,500
Recruiters: 20-30% of first-year salary ($20K-$40K per hire) for average retreads with "industry experience"
Each failed sales hire....$150,000 - $250,000 (conservative)
Three failed hires....................................$450,000 - $750,000
Lost market share.............................................Immeasurable
Your time trapped in sales management........Immeasurable
Your inability to scale...............Opportunity cost of millions
Competitor sales hiring programs...............$24,000 - $30,000
My 1-on-1 private program (same system)...................................$28,500
Recruiters: 20-30% of first-year salary ($20K-$40K per hire) for average retreads with "industry experience"
Each failed sales hire...................$150,000 - $250,000 (conservative)
Three failed hires...........................$450,000 - $750,000
Lost market share...................................Immeasurable
Your time trapped in sales management......................Immeasurable
Your inability to scale............Opportunity cost of millions
The cohort pricing is revealed in our Application Call, but it is substantially reduced.
The cohort pricing is revealed in our Application Call, but it is substantially reduced.


If you're in the second category, this isn't for you. And that's okay.
But if you're in the first category? This could be the most important decision you make for your business this year.



"Before Sales Hiring Secrets, we made three bad sales hires in 18 months. Each one cost us over $185K. After implementing the Walter’s sales hiring process, we've made four consecutive successful hires. All four are still with us, hitting quota, and building long-term customer relationships. This system works."
CEO, Construction Supply
"Our new bus dev rep has been a great fit culturally, and has all the tools to do the job. We all, thank you."
Integration & Hiring Manager, Health Services Company
"Using your hiring process, we hired two salespeople who have impacted the entire sales organization with their performance. We took your recommendation to speak with another candidate we would have ruled out, and that hire helped revive a struggling division.”
COO, Furniture Distribution Company
Small groups learn 5X faster than large groups. With 8 companies, everyone gets personalized attention. We solve YOUR specific hiring challenges in real-time, not generic scenarios. Plus, the community that forms in small groups is invaluable—you'll be learning from 7 other EOS companies facing similar challenges.
The Attract-Select-Hire-Retain Framework works across all industries because it's based on sales fundamentals, not industry specifics. I've used this system with manufacturing, distribution, SaaS, professional services, healthcare, and dozens of other industries. The Role Configuration Tool adapts the system to YOUR specific product, buyers, and sales motion.
Yes—if you start the process in Week 2 (which we teach you to do). Most companies make their first hire between weeks 12-16 total (the 10-week program + 2-6 weeks for their specific sales cycle). You're learning and implementing simultaneously. This isn't a theory you apply "someday." It's hands-on execution.
You have 12-month access to future cohorts and all recordings. New team members can get trained through the recordings or join a future cohort. Plus, the tools and frameworks are documented—they're not dependent on any one person.
For this January cohort, yes. This is specifically designed for EOS companies because the language, frameworks, and integration points are EOS-specific. We have separate cohorts for non-EOS companies throughout the year.
Then this cohort isn't the right fit. The program works because you're implementing it in real-time. If you're not hiring in the next 90 days, book a call anyway, and I'll put you on the list for the Q2 cohort.
Yes. All sessions are recorded and available in the community. However, the value is in showing up live—that's when we solve your specific challenges. Recordings are a backup, not the primary method.
Absolutely. The system makes recruiters more effective because YOU control the selection process. Recruiters become a sourcing channel, not your hiring crutch. Many of our clients still use recruiters—they just use them smarter.
There isn't one. This is a high-touch, done-WITH-you program where we're building your specific hiring assets. Once you're in, we're committed to your success for 12 months (the guarantee). If you're unsure, that's what the 60-minute alignment call is for.
Real. This is the first EOS cohort. Maximum 8 companies. When I sent the first email to my list, 5 companies booked calls within 48 hours. Three spots remain as of [DATE]. When they're gone, the next cohort is Q2 at higher pricing.
Keep hiring salespeople the same way you've been hiring them. Keep getting 20-30% success. Keep losing $150K-$250K per failed hire. Keep being trapped in sales management. Keep missing your revenue goals.
Cost: $450K-$750K over the next 18 months (three more failed hires) + lost market share + your time + your sanity.
Buy some books. Watch some YouTube videos. Cobble together a system. Hope it works. Spend 6-12 months experimenting while competitors hire better talent.
Cost: 6-12 months of trial and error + at least one more failed hire ($150K-$250K) + opportunity cost of not having elite salespeople in seats generating revenue.
Get the complete Attract-Select-Hire-Retain Framework. Implement it with expert coaching over 10 weeks. Make your first quality hire during the program. Build an elite sales team that hits quota, retains customers, and allows you to exit sales management.
Cost: 60-minutes.
This isn't a "money-back" guarantee. This is a "I'll keep working with you until you succeed" guarantee. Why? Because if you do the work, the system works. I've seen it work for thousands of companies over 30 years. Your success is my reputation. If your team implements the framework and you don't hit 80% hiring success, I'll personally work with you for 12 more months at no cost. You literally cannot lose if you do the work.
This is not fake scarcity. This is the first EOS-specific cohort. Maximum 8 companies. Five spots were filled in the first 48 hours after I announced it to my list. Three spots remain. The next EOS cohort is set to start soon. To secure this offer at this price, you must act now.
That's what the 60-minute Alignment Call is for. Zero pressure. We'll determine together if this is right for your situation. If it's not a fit, I'll tell you. If it is, you'll know exactly what to expect. Book the call. Worst case? You spend 60 minutes learning something valuable about sales hiring. Best case? You solve the problem that's been costing you hundreds of thousands of dollars.
This isn't a "money-back" guarantee. This is a "I'll keep working with you until you succeed" guarantee. Why? Because if you do the work, the system works. I've seen it work for thousands of companies over 30 years. Your success is my reputation. If your team implements the framework and you don't hit 80% hiring success, I'll personally work with you for 12 more months at no cost. You literally cannot lose if you do the work.
This is not fake scarcity. This is the first EOS-specific cohort. Maximum 8 companies. Five spots were filled in the first 48 hours after I announced it to my list. Three spots remain. The next EOS cohort is set to start soon. To secure this offer at this price, you must act now.
That's what the 60-minute Alignment Call is for. Zero pressure. We'll determine together if this is right for your situation. If it's not a fit, I'll tell you. If it is, you'll know exactly what to expect. Book the call. Worst case? You spend 60 minutes learning something valuable about sales hiring. Best case? You solve the problem that's been costing you hundreds of thousands of dollars.

By submitting contact information on this website you are consenting to receive calls, SMS, and emails from Prime Mover and it's affiliates. Information will not be sold or shared with parties unrelated to Prime Mover. You certify that you are the owner of the contact information provided.
By submitting contact information on this website you are consenting to receive calls, SMS, and emails from Prime Mover and it's affiliates. Information will not be sold or shared with parties unrelated to Prime Mover. You certify that you are the owner of the contact information provided.